Estudio de Audio Digital 2023 (Registro nro. 7325)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02019nam a2200361 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00007325 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230227085534.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230227s202302uusp d|||fo|||| 001 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ES-MaONT |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 1761 |
| Corporate name or jurisdiction name as entry element | IAB Spain |
| 245 ## - TITLE STATEMENT | |
| Title | Estudio de Audio Digital 2023 |
| Statement of responsibility, etc. | / IAB Spain; Elogia; IKI Group; Audioemotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2023 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | IAB Spain |
| Date of publication, distribution, etc. | 02/2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 34 p. |
| Dimensions | ; 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Source | isbdcontent |
| Content type term | texto (visual) |
| 337 ## - MEDIA TYPE | |
| Source | isbdmedia |
| Media type term | electrónico |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | recurso en línea |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El informe señala que el consumo de audio digital se consolida en España con 19,3 millones de oyentes. El podcast gana terreno (54%) e incrementa su alcance en 10 puntos respecto a la edición anterior, situándose ya como el tercer formato más escuchado, tras la música digital (77%) y la radio online en directo (61%). El 60% de los oyentes consume a diario audio digital. Siete de cada diez lo escuchan cuando realizan tareas de casa, mientras que seis de cada diez lo hacen durante los desplazamientos. En lo que se refiere a la percepción de la publicidad, el 75% de los oyentes recuerda haber escuchado publicidad mientras consumía audio digital. La cantidad de publicidad es razonable para el 63% de la audiencia, para un 61% aporta información y un 60% cree que ayuda a conocer nuevas marcas/productos. Las previsiones para el audio digital en 2023 son positivas, ya que casi nueve de cada diez profesionales creen que la inversión publicitaria en el medio se incrementará. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2043 |
| Topical term or geographic name entry element | Contenidos digitales |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| 9 (RLIN) | 2183 |
| Geographic name | España |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | audio digital |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | tendencias |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | podcast |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | radio online |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | publicidad |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 1765 |
| Corporate name or jurisdiction name as entry element | Elogia |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 5937 |
| Corporate name or jurisdiction name as entry element | IKI Group |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 5938 |
| Corporate name or jurisdiction name as entry element | Audioemotion |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://iabspain.es/estudio/estudio-audio-digital-2023/ |
| Nonpublic note | Restringido |
| Link text | Acceso a la publicación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Informes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acceso libre online | Colección digital | CDO | CDO | 27/02/2023 | Descarga Internet | 1000020177515 | 27/02/2023 | 27/02/2023 | Informes |